Channel planning
Choose platforms based on the audience and the action you want.
PAID ADVERTISING
Reach with intention.
Make every campaign accountable.
Your budget needs a purpose. We build campaigns around an agreed business goal, then assess the journey from impression to enquiry or purchase.
WHAT THIS SERVICE COVERS
Useful work.
A clear purpose.
Creative testing
Compare focused hooks, formats and offers with a clear question behind each test.
Campaign optimisation
Review spend, response and conversion signals to guide changes.
Where do we start?+
With a conversation about your business, your goals and what is happening today. We agree on a sensible scope before the work begins.
How is pricing decided?+
Pricing depends on the scope and ongoing support required. For advertising work, the management fee is separate from your media spend. We discuss the details before you commit.
How will we review progress?+
We agree on the outcomes and signals relevant to the work, then use them to guide the discussion and the next round of improvements.
YOUR NEXT CHAPTER STARTS HERE
Ready for
a new orbit?
Bring the ambition. We’ll bring a plan.
info@thepaidlab.com ↗