THE PAID LABINDEPENDENT THINKING. MEASURABLE GROWTH.
CONVERSION RATE OPTIMISATION

Make the next step count.
Improve the journey to conversion.

Traffic needs a clear path to action. We review the customer journey, identify friction and plan focused improvements to help more of the right visitors enquire or buy.

The Paid Lab astronaut — Conversion rate optimisation
WHAT THIS SERVICE COVERS

Useful work.
A clear purpose.

01

Journey review

Review the offer, page structure, forms and next steps to identify where visitors may hesitate.

02

Conversion hypotheses

Turn observed friction into specific ideas for improving clarity, usability and the decision to act.

03

Testing and learning

Agree on meaningful measures, test appropriate changes and use the evidence to guide the next iteration.

BEFORE WE START

A little more
clarity.

View all FAQs ↗
Where do we start?+

With a conversation about your business, your goals and what is happening today. We agree on a sensible scope before the work begins.

How is pricing decided?+

Pricing depends on the scope and ongoing support required. For advertising work, the management fee is separate from your media spend. We discuss the details before you commit.

How will we review progress?+

We agree on the outcomes and signals relevant to the work, then use them to guide the discussion and the next round of improvements.

YOUR NEXT CHAPTER STARTS HERE

Ready for
a new orbit?

Bring the ambition. We’ll bring a plan.

info@thepaidlab.com ↗
The Paid Lab astronaut waving hello
LET’S FIND YOUR NEXT MOVE

Tell us a little
about your mission.

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