Understand
Review the business, audience, offer and current experience.
HOW WE WORK
A clear next step.
From understanding to improvement.
Every business starts somewhere different. Our process gives the work a structure while leaving room to respond to what the campaign teaches us.
OUR APPROACH
A clearer way
to work together.
Plan and launch
Agree on priorities, assets, channels and measures, then prepare the work.
Test and improve
Review what happened, refine the work and choose the next experiment.
- 01
Discovery
Understand your business, audience, current marketing and the problem to solve.
- 02
Direction
Agree on the offer, message, priorities, deliverables and measures.
- 03
Launch
Prepare the assets, check the experience and release the agreed work.
- 04
Review
Use response and feedback to decide what to improve next.
Where do we start?+
With a conversation about your business, your goals and what is happening today. We agree on a sensible scope before the work begins.
How is pricing decided?+
Pricing depends on the scope and ongoing support required. For advertising work, the management fee is separate from your media spend. We discuss the details before you commit.
How will we review progress?+
We agree on the outcomes and signals relevant to the work, then use them to guide the discussion and the next round of improvements.
YOUR NEXT CHAPTER STARTS HERE
Ready for
a new orbit?
Bring the ambition. We’ll bring a plan.
info@thepaidlab.com ↗